The Acquisio technology platform includes several important features that we find crucial to the successful management of our clients Paid Search Campaigns:

• Report Generator – The integrated report building tool aggregates data from across all of the major PPC providers and allows for quick report production of beautiful PDF files.  This instant ability to produce reports for weekly and monthly distribution means that we spend less time building reports and more time actually working on your paid search campaign.
• Campaign Trend Bar – Spotting small weakness in a PPC campaign before they become costly problems is part of the art of professional paid search management, a fact most search engine marketing tools fail to address.
• Rules-based Campaign Management – Easy creation and application of powerful rules along with sophisticated tools to help manage and monitor the effectiveness.
• Campaign Optimization – Ability to minimize or maximize one specific campaign metric such as Impressions (Branding), Clicks (Site Traffic), Conversion Cost (ECommerce), or Costs (Budgeting).
• Keyword alerts – More than just bidding tools, the technology draws attention to details that need to be reviewed and addressed.  Think pausing “keywords that suck” or receiving an email when a keyword has a poor quality score.